Director – Quantitative Research
- A seasoned quantitative research expert with 16+ years of experience across consumer, telecom, retail, financial, and development sectors, he has worked with global firms like Nielsen and Kantar Millward Brown, delivering data-driven insights that drive brand growth and deeper consumer understanding. He has also contributed to strategic decision-making and process improvement through his roles at Holcim and as an SMX Coach under a McKinsey-developed program, and pioneered Bangladesh’s first mobile-based research module.
- His expertise spans brand tracking, communication effectiveness, usage and attitude studies, segmentation, customer satisfaction (NPS), product testing, and advanced analytics using tools like SPSS and data visualization dashboards. He has worked with leading clients including Robi, bKash, Nestlé, Samsung, and BRAC, helping organizations accelerate growth, refine strategies, and measure impact effectively.
