Salauddin Shaikat – Regional Director, Business Development, North America
– A results-driven Regional Director, Business Development – North America, bringing over 15 years of expertise in qualitative research and strategic insight generation. They leverage deep consumer understanding and cognitive psychology-based frameworks to identify growth opportunities, strengthen client relationships, and drive business expansion across diverse markets.
– With a strong background in leading high-impact projects for global organizations such as Unilever and Nielsen, they excel at translating complex consumer insights into compelling business strategies. Their experience spans UX research, brand positioning, and innovation consulting—enabling them to partner effectively with clients to unlock value and deliver measurable outcomes.
– Combining commercial acumen with methodological depth, they are skilled in solution selling, stakeholder management, and strategic account development. Their expertise in advanced qualitative methodologies—including ethnography, IDIs, and proprietary tools like DeltaQual—allows them to position insight-led offerings that resonate with client needs and fuel sustainable growth in the North American market.
