Salauddin Shaikat
Salauddin Shaikat – Regional Director, Business Development, North America
– A results-driven Regional Director, Business Development – North America, bringing over 15 years of expertise in qualitative research and strategic insight generation. They leverage deep consumer understanding and cognitive psychology-based frameworks to identify growth opportunities, strengthen client relationships, and drive business expansion across diverse markets.
– With a strong background in leading high-impact projects for global organizations such as Unilever and Nielsen, they excel at translating complex consumer insights into compelling business strategies. Their experience spans UX research, brand positioning, and innovation consulting—enabling them to partner effectively with clients to unlock value and deliver measurable outcomes.
– Combining commercial acumen with methodological depth, they are skilled in solution selling, stakeholder management, and strategic account development. Their expertise in advanced qualitative methodologies—including ethnography, IDIs, and proprietary tools like DeltaQual—allows them to position insight-led offerings that resonate with client needs and fuel sustainable growth in the North American market.
Pradesh Pradhan
Pradesh Pradhan,Field Manager (Operations), Nepal
– Pradesh Pradhan is a highly experienced field operations professional with over 17 years of experience in the market research industry in Nepal. Throughout his career, he has developed strong expertise in managing fieldwork operations, supervising large teams, coordinating complex research projects, and ensuring high standards of quality control across both quantitative and qualitative studies. Before joining our organization, he worked with a global research company, where he gained extensive experience in operational planning, nationwide field execution, and project delivery across diverse sectors.
-Currently, Pradesh Pradhan is working with us as Field Manager (Operations) – Nepal, where he plays a key role in leading and strengthening our fieldwork capabilities in the Nepal market. With his in-depth local knowledge, strong operational discipline, and hands-on management approach, he supports the successful execution of research projects across urban, semi-urban, and rural areas of the country.
-Pradesh has strong capability in handling large-scale nationwide studies in Nepal, including multi-location surveys, household studies, central location projects, retail audits, and customized field assignments. His experience includes managing interviewer networks, coordinating supervisors, planning logistics in difficult terrains, and ensuring timely completion of projects while maintaining strict quality standards. His ability to execute studies across Nepal’s varied geography makes him a valuable asset for projects requiring broad market coverage and reliable field implementation.
-He is known for his expertise in team management, field coordination, respondent recruitment, project monitoring, and quality assurance, with a strong focus on delivering accurate, dependable, and timely data. His long-standing industry experience and practical leadership make him an important part of our regional field operations team.
Tes Olazo
Director of Field Operations, Philippines
-Tes Olazo is a highly experienced field operations professional with more than 20 years of experience in the market research industry. Over the course of her career, she has built strong expertise in managing fieldwork operations, project execution, team coordination, and quality control across a wide range of quantitative and qualitative research studies. She previously worked with a global research company in operational leadership roles, where she gained extensive experience in handling complex research projects and maintaining high standards of data collection and field management.
– At present, Tes Olazo is working with our organization as Director of Field Operations – Philippines, where she plays a key role in strengthening our fieldwork capabilities in the Philippine market. With her deep industry knowledge, practical leadership approach, and strong understanding of local market dynamics, she supports the successful implementation of research projects with a focus on operational efficiency, data quality, and timely delivery.
– Tes is known for her ability to lead field teams effectively, oversee end-to-end field execution, and ensure smooth coordination between clients, project teams, and on-ground resources. Her long-standing experience in the industry, combined with her commitment to excellence, makes her a valuable part of our regional leadership team.
Yasar Hayat
Manager, Field Operations, Pakistan
Yasar Hayat is an experienced field operations and market research professional based in Lahore, Pakistan, with over 22 years of experience in quantitative, qualitative, and retail research. Across his career, he has worked on a wide range of studies covering sectors such as FMCG, oil industry, automobile, social research, and opinion polling. Publicly available profile information also indicates that he has built and managed a field expert team across all regions of Pakistan, reflecting strong nationwide execution capability and hands-on field management expertise.
At our company, Yasar Hayat serves as Manager, Field Operations – Pakistan, where he supports project execution, field team coordination, and quality-driven data collection across the Pakistani market. His long-standing experience in fieldwork operations, respondent engagement, and multi-sector research delivery makes him a valuable part of our regional field network. This role description is an organizational framing; the underlying experience summary is supported by the public profile excerpts cited above.
